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Listen to innovators, change agents, entrepreneurs, creators, and researchers who all are making big leaps, nudging change, creating differently, or watching what is happening from a unique POV.  Dr. Gigi Johnson from the UCLA Herb Alpert School of Music explores with our guests how tech is transforming how we create, collaborate, and create communities around music in a connected age -- in our home towns and in communities across the globe.

Apr 1, 2019

In this week's podcast, Amadea Choplin, the COO from Pex, takes us down the online music data rabbit hole. She shares how official music distribution is just the beginning of the adventures of distributed songs, and how on average 99% of top artists' music use has moved beyond the original uploaded accounts to be reloaded into other spaces and purposes across the viral web. Pex tracks copies of fragments of songs across 30 online platforms across the global web. Amadea talks about her own journey from strategy and IPOs to Daily Motion to joining Rasty in this still new data company.

Guest: Amadea Choplin, Chief Operating Officer, Pex

Amadea Choplin is the COO of Pex, an LA-based video and music search engine with a fingerprinting technology that can identify re-used content, as short as a sample or a gif, across the web. This enables rights holders to understand the virality of their content, and claim copyrighted material at scale.